Terms of business

These terms will be updated regularly, so please check back regularly.

Last updated - 19/05/2023

We could have paid a lawyer to write these, but neither of us would have understood them, so we wrote them ourselves. If anything is unclear, please let us know. 

Who we are

Pipeline Builders & Lead Gen Ads Agency are trading names of DM4L Ltd registered at 5 Ducketts Wharf, Bishops Stortford, CM23 3AR. We operate remotely.

What we will do for you and what we won't

Our monthly fee is to build a predictable and sustainable lead generation system that is focused on attracting specific people with a specific problem. If you want to increase the ad budget so the system generates more leads, our costs will stay the same.

If you have different parts of your business with different products or services, we may be able to help you, but this will be at an additional cost.

Our fees

You pay us a monthly management fee via a subscription for one of the packages we sell. You pay in advance, and your subscription will automatically renew each month until cancelled. 

If our monthly payment is not paid for whatever reason, we will give you 7 days to fix the problem, after which time we will turn your ads off and stop working until the payment is made. Due to limited capacity, we may offer your slot to another business. In this case, we may not be able to start working with your business straight away. If, after 14 days of missing a payment, you haven't paid and you still wish to continue with our services, it will be at the price advertised on our website. This may be more than you were paying.

Advertising costs

You pay advertising costs directly to LinkedIn via a credit or debit card. We will guide you through how to set up during the onboarding process. 

Pausing our service

If for whatever reason you want to pause our services, we can not hold our capacity for you if you are not paying us. We have a limited capacity, we usually have a waiting list.  We will do our best to fit you in as soon as possible when you are ready to resume working with us again. When you resume services with us it will be at whatever the advertised rate on our website is at that time. 


If you would like to cancel our service, we require 30 days notice.

Once you have signed up to be a customer, you can access the billing portal here - https://pipeline.builders/billing 

If you know you want to cancel in the future, it would be great if you could let us know as soon as possible.

If, for whatever reason, we would like to cancel the agreement, we will give you as much notice as possible. We will either finish the month's work you have paid for or offer you a pro-rata refund.

If, as part of our guarantee, we are working for free, then you are not paying, and therefore there is no money for a pro-rata refund.


No refunds will be issued.  

Price increases

We want the best people to work for our business so we can deliver you the best results. We offer our employees a 5% pay raise each year, so at the start of each tax year, we will increase our prices by 5%. This small increase helps us attract and retain the best talent, which in turn delivers better results for you and your business.

Your role

As part of our service, we will request things from you.  This could be access to systems, information or approval/feedback on assets we have created for you.

Our deliverables and timelines are based upon you coming back to us within 24 hours. If you take longer than this, it will impact us delivering the work in the agreed time frames.

We ask you to respond promptly to our correspondence. 


If, for whatever reason, there are delays on your side, then there will be no refunds or credit offered. 


We are confident that our systems and processes deliver results. When your ads go live, if they do not generate any leads in the first month, we will work for free until we generate the first lead. 

To give us the confidence to offer this guarantee we stick to what we know works. As part of our sales process, we will share with you how we work and what we will do to generate results for your business. 

For this guarantee, a lead is considered any contact who comes through the ads we run.

We can pause your subscription so you will not be charged, so you do not need to cancel it from your end. You will still need to cover the ad budget but we will not charge you for our services. 


Our standard operating hours are Monday to Friday, 9-5 pm UK time. We aim to provide timely responses to any requests during those times.

Other legal stuff

We are based in the UK, so we are governed by UK law.