Skip to content

Terms of business

Last updated: September 2026

We could have paid a lawyer to write these, but neither of us would have understood them, so we wrote them ourselves.

We have tried to keep these terms simple and reasonable. If anything is unclear, please ask us.

Who we are

Pipeline.Builders is a trading name of DM4L Ltd, registered at 30 London Road, Sawbridgeworth CM21 9JS.

We operate remotely.

What we will do for you

We provide sales process, pipeline generation and lead generation services.

Exactly what we do for you depends on the service we have agreed with you before you start. This may be set out in emails, presentations, invoices, payment pages or other written communication between us.

Some customers want advice and guidance. Some want us to implement and optimise parts of their sales process. Some want us to provide people to carry out agreed pipeline generation activities on their behalf.

We may suggest changes to the way we deliver the service as we learn what works best, but we will not materially reduce the service you are paying for without discussing it with you.

If something we have specifically agreed with you conflicts with these general terms, these terms will take priority unless we have expressly agreed in writing that the specific agreement overrides them.

Our fees

You pay us in advance via a monthly subscription for the service we have agreed with you.

Your subscription automatically renews each month until it is cancelled.

The first month may cost more than following months because there is normally more work involved in setting everything up.

Unless we specifically agree otherwise, any advertising costs, software subscriptions, licences or other third-party costs are separate from our fees.

If a payment fails, we will give you 7 days to fix the problem.

If it remains unpaid after 7 days, we may stop work and pause anything we are managing until payment is made.

We have limited capacity, so we cannot guarantee we will hold your space while your subscription is unpaid.

If a payment remains unpaid for 14 days and you later want to restart, we may charge the price we are advertising at that time rather than your previous price.

Changing, upgrading or downgrading your service

You can ask to increase the level of support you receive at any time, subject to our availability and agreement on the additional cost.

If you want to downgrade your service, we require 30 days' notice.

Your existing service and fees will continue during that notice period.

Pausing our service

You can ask to pause the service, but we cannot guarantee that we will hold capacity for you while you are not paying us.

We will do our best to fit you back in when you are ready to resume.

When you restart, the service will be charged at the price we are offering at that time.

Cancellation

You can cancel our service at any time by giving us 30 days' notice.

Your subscription and our service will continue during the notice period and any payments due during that period will still be payable.

If we decide to stop working with you, we will give you as much notice as reasonably possible.

If we end the service part-way through a period you have already paid for, we will either complete the work you have paid for or provide a reasonable pro-rata refund.

If we are working for free as part of our LinkedIn Ads Guarantee, there is no service fee to refund for that period.

Refunds

Fees already paid are non-refundable unless these terms say otherwise or the law requires us to refund them.

Price increases

We want the best people to work for our business so we can deliver the best results.

We offer our employees a 5% pay rise each year, so at the start of each UK tax year we increase our prices by 5%.

This small increase helps us attract and retain the best people, which in turn helps us deliver a better service to you and your business.

If we need to make another material change to the price of your service, we will give you at least 30 days' notice.

Your role

We will need your input to make the service work.

Depending on what we are doing for you, we may need things such as:

  • access to your systems;
  • information about your company, customers and services;
  • feedback or approval;
  • access to relevant contacts and data;
  • decisions from you;
  • software accounts or systems that we need to work within; and
  • someone from your business to take over opportunities and sales conversations when appropriate.

Where possible, we ask you to respond to requests within 24 hours on working days.

If we are waiting for information, access, feedback, approval or a decision from you, this may delay our work.

If delays on your side prevent us from completing work within the expected timeframe, we will not normally provide a refund or credit.

Pipeline generation and meeting booking

Where we provide people to carry out sales activity on your behalf, their role is pipeline generation rather than closing sales.

Depending on what we agree with you, this may include researching prospects, reviewing and qualifying leads, contacting people, following up, managing pipeline activity and booking qualified sales meetings.

We will agree with you what we are looking for in a qualified prospect.

Unless we specifically agree otherwise, your team remains responsible for conducting the sales process after the agreed handover point, including sales calls, proposals, pricing, negotiation and closing deals.

Where we contact people on your behalf, we will normally work through email accounts, telephone systems, CRM systems and other tools provided or approved by you.

Results, targets and forecasts

Our job is to build, test and improve processes that give you a better chance of generating sales opportunities.

We will sometimes provide forecasts, estimates, targets or examples of results we think are achievable based on our experience and the information available to us.

These are informed estimates, not guarantees.

Actual results can be affected by many things outside our control, including your market, offer, pricing, sales ability, competitors, available data, advertising platforms, economic conditions and how consistently the agreed process is followed.

The only exception is where we specifically offer a written guarantee, such as our LinkedIn Ads Guarantee below.

LinkedIn advertising

LinkedIn advertising may be offered as an additional service.

Unless we agree otherwise, you pay the advertising budget directly to LinkedIn and it is separate from our fees.

We will advise you on the campaign setup, budget and approach that we believe gives the campaign the best chance of working.

LinkedIn is a third-party platform. We cannot control outages, account restrictions, platform changes, approval decisions, pricing changes or other decisions made by LinkedIn.

LinkedIn Ads Guarantee

We are confident in the system and processes we use for LinkedIn advertising.

If LinkedIn ads that we manage for you do not generate any leads during their first 30 days, we will stop charging our LinkedIn advertising service fee and continue working on the campaign for free until it generates its first lead.

For this guarantee, a lead means a contact generated directly through the LinkedIn advertising campaign we are managing.

The guarantee assumes that:

  • the campaign is allowed to run using the approach we recommend;
  • the agreed advertising budget remains available;
  • the campaign is not materially interrupted by something outside our control; and
  • you provide the access, information and approvals we reasonably need.

You will still need to pay the advertising budget while we are working for free.

Once the first lead has been generated, our normal service fee will resume.

Software and third-party services

We may recommend or work within third-party software and services as part of delivering our work.

We do not want to lock you into particular software unnecessarily, and the tools we recommend may change over time.

Unless we specifically agree otherwise, you will set up, own and pay for the third-party accounts required for your business and give us the access we reasonably need.

Those providers have their own terms, prices and systems. We are not responsible for outages, changes, loss of functionality or other decisions made by third-party providers that are outside our reasonable control.

We will not knowingly sign you up to a paid third-party service without your agreement.

Confidentiality

We will both have access to information that the other would reasonably consider confidential.

We both agree to keep that information confidential and only use it for the purpose of working together.

This does not apply to information that is already public, was already lawfully known, has been received lawfully from somebody else, or has to be disclosed by law.

This responsibility continues after you stop working with us.

Your information and data

When you give us access to your CRM, email systems, sales data, contact information or other systems, we will only use that access to provide the services you have asked us to provide.

You remain responsible for your business's data and for deciding why and how personal data is used.

Where we process personal data solely on your behalf, you are the controller and we act as your processor.

What we may process

Depending on the service, this may include:

  • names and job titles;
  • company information;
  • business email addresses and telephone numbers;
  • CRM records;
  • information about leads, prospects and customers;
  • communications and notes;
  • call or meeting recordings and transcripts;
  • pipeline and sales information; and
  • other information you make available to us through the systems we are working in.

The people whose information we process may include your employees, leads, prospects, customers, suppliers and other business contacts.

We process this information only for the purpose of providing the agreed service, such as researching, qualifying, contacting and following up with prospects, managing sales processes, analysing results and improving the process.

We will process it for as long as we are providing the relevant service or for as long as reasonably necessary afterwards to complete the work, return information or comply with legal requirements.

How we will handle personal data

Where we process personal data for you, we will:

  • only use it in accordance with your documented instructions unless the law requires us to do something else;
  • keep it confidential;
  • take reasonable technical and organisational steps to keep it secure;
  • make sure people working for us who can access it are required to keep it confidential;
  • tell you without undue delay if we become aware of a personal data breach affecting data we process for you;
  • reasonably help you respond to requests from people exercising their data protection rights;
  • reasonably help you meet your data protection obligations where the nature of our work means our help is required;
  • provide reasonable information needed to demonstrate that we are meeting these obligations; and
  • allow reasonable audits where legally required, provided they are proportionate and do not unnecessarily disrupt our business.

You give us general permission to use appropriate suppliers where we reasonably need them to provide the service.

Where we appoint another business to process your personal data on our behalf, we will require them to protect it to an appropriate standard. Where required, we will tell you about material changes to those suppliers and give you a reasonable opportunity to object.

At the end of our work together, we will return or delete personal data we hold solely on your behalf if you ask us to, unless we have a legal reason to keep it. Information contained in normal backups may remain until those backups are routinely deleted, but we will not actively use it.

You are responsible for making sure that the personal data and systems you give us access to can lawfully be used for the activities you ask us to carry out.

Both of us agree to comply with applicable data protection and direct marketing laws when carrying out our respective responsibilities.

Who owns what

Anything you owned before working with us remains yours.

Once you have paid our fees, you can continue using work that we have created specifically for your business, such as sales copy, campaign assets, processes or other materials we have produced for you.

Our underlying methods, frameworks, templates, processes, systems, know-how and intellectual property remain ours.

You are welcome to use the materials and methods we provide within your own business, but you cannot resell, license or commercially distribute our underlying methodology or templates without our permission.

If something goes wrong

We will always try to resolve problems reasonably and directly with you first.

We are not responsible for losses caused by things outside our reasonable control, or by decisions, failures or outages of third-party services that we do not control.

To the extent the law allows, neither of us will be responsible to the other for indirect or consequential losses.

Our total liability to you relating to our services will not normally exceed the total amount you have paid us during the 12 months immediately before the event that caused the claim.

Nothing in these terms limits any liability that cannot legally be limited, including liability for fraud or for death or personal injury caused by negligence.

Support

Our normal operating hours are Monday to Friday, 9am to 5pm UK time, excluding public holidays.

We aim to respond promptly to reasonable requests during those times.

Changes to these terms

These are rolling monthly services, so we may update these terms from time to time as our services, business or legal obligations change.

Minor changes, corrections or clarifications may be made by updating this page.

If we make a material change that affects an existing customer, we will normally give at least 30 days' notice by email before the change takes effect.

If you do not agree with a material change, you can give notice to cancel your service before the new terms take effect.

If you continue using our service after the new terms take effect, the updated terms will apply from that date.

Other legal stuff

These terms and anything we specifically agree with you make up the agreement between us.

If one part of these terms cannot be enforced, the rest will continue to apply.

Neither of us is responsible for delays caused by events genuinely outside our reasonable control.

These terms are governed by the laws of England and Wales.

If we cannot resolve a dispute between ourselves, the courts of England and Wales will have jurisdiction.